FTFE Crew: Enhancing the crew’s experience of the great outdoors.

14 July 2010

I am absolutely delighted and proud to announce that FTFE has a fantastic new sponsor and supporter, Columbia Sportswear.

Columbia Sportswear are very generously giving every crew member a Jacket for the expedition, emblazoned with the FTFE’s logo, and a selection of t-shirts and caps.

This expedition is unique in many ways but one particularly aspect is the different weather conditions that the crew will experience. For example, the hot and sunny Australian outback in the middle of summer to the cold and snowy North West coast of the USA in the middle of winter. As well as poor Martha, this will also take its toll on the crew and we will need to be properly prepared.

Columbia are first and foremost an outdoor product company, although in many ways they are a technology company. Columbia’s commitment to innovation runs throughout their entire product offering, and sets them apart from the competition.

Their family of Omni technologies have been designed with one thing in mind: comfort. Whether it’s keeping you warm and dry, cool and comfortable, or moving fast and light, they’ve focused on serious solutions for a simple challenge: Enhancing your experience of the greater outdoors with the best products you can buy.

As a result we are extremely lucky to have the support of Columbia because the jackets they are providing the crew will not be identical, but tailored to the environment that they will be travelling in.

For example, Columbia have some product with their Omni Shade technology which has UPF protection, to protect those travelling through hot and sunny climates that have the odd shower.  They also have a new technology this winter called Omni Heat “to keep you warm in cold conditions” so I jacket with this technology would keep you warm and dry if the conditions very cold.

On behalf of the entire FTFE crew thank you so much Columbia Sportswear for your generous sponsorship and support and we are very thankful to have your jackets for the expedition so we know we will be comfortable whatever the weather.

Established in 1938, Columbia Sportswear has over 70 years of experience making clothing and gear to help get you outside and keep you comfortable once you’re there.  As one of the largest outerwear manufacturers  and a leading seller of skiwear across the globe, the company has developed an international reputation for quality, performance, functionality and value.

Always pushing technology to its limit, this season Columbia Sportswear will be launching ‘Omni Heat’ technology, throughout technical and accessory pieces, that will deliver warmth and superior regulation of body temperature without added bulk. If you want to stay warm this winter, choose Columbia. www.columbia.com

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